For disaster restoration contractors
Most restoration contractors lose 30 to 50 percent of their Google Ads budget to bad match types, weak landing pages, and campaigns built for a desktop visitor in 2019. I fix that, ahead of storm season.
Audit result sample
5 week audit and fix cycle
The free 30 minute audit shows you a similar chart for YOUR account. Where the money leaks, how big each leak is, and the three changes to make first.
What actually kills ad ROI
Default keyword match types show your ads to anyone searching 'water'. Without exclusions, one-third of your spend goes to students writing papers and renters calling landlords.
Ad clicks land on a homepage with a hero image and a 9-item menu. The person wants a phone number at the top and a form that works on their cracked phone screen at 11 pm. Conversion drops in half.
National chains move in after every named storm. If your Quality Score is lower than theirs, you pay 4 times more per click for the same keyword. Local Quality Score is fixable.
5 tiers, monthly, cancel any time
Google Ads on a tight ad budget.
Best for: solo owner operators starting with paid ads
Two campaigns, weekly reporting, call tracking.
Best for: established contractors with 20 to 100 Google reviews
Ads plus a conversion-built landing page.
Best for: contractors already running ads who need higher ROI
Ads, landing pages, SEO, weekly strategy.
Best for: multi-service, multi-city contractors
New website plus full-service digital ops.
Best for: contractors with no website or a broken one
Ad spend is billed by you directly to Google, separate from this retainer. All plans include month-to-month billing with a 30-day cancellation window. No setup fees on Starter and Growth. Scale, Premium, and Full-Stack include their respective build work in the first 2 months of retainer.
FAQ
Those are lead aggregators. They sell your phone number to 4 other contractors at the same time, and they own the relationship with the homeowner. Google Ads you run means the lead comes directly to you, exclusively, and you build your own pipeline over time. Most restoration contractors pay lead-gen middlemen $40 to $80 per shared lead. Well-run Google Ads cost $20 to $50 per exclusive lead.
Half the contractors I audit are paying a generalist agency that manages accounts for dentists, plumbers, and restoration under one roof. They cannot match-type for 'water damage' versus 'water main break' or know the difference between 'emergency board up' and 'emergency board game'. I only work with restoration contractors. Bring me your last 90 days of ad spend and I will show you on a call if there is actually money left to optimize or not. If your account is already tight, I will tell you.
It is the monthly ad spend you send directly to Google that a given plan can actively manage without hiring me more hours. Starter manages up to $2,000 per month efficiently. Growth up to $5,000. Scale up to $10,000. Premium up to $20,000. Full-Stack is unlimited. These are ceilings, not minimums. You can start at $500 per month in ad budget on Starter if that is where you are.
No. Full-Stack Partnership builds you a new 5 to 7 page restoration-specific website in the first 2 months. It is designed for Google Ads conversion from day one (phone at the top, reviews above the fold, mobile form that actually works). If you already have a decent site, we skip that step and go straight to ads with Growth, Scale, or Premium.
Week 1: account audit, competitor research, keyword list, negative keyword list, landing page review, tracking setup. Week 2: new campaigns go live with conservative bids, daily monitoring. Week 3: first round of search-term-report pruning and negative additions. Week 4: first performance report with concrete numbers on cost per lead and booked job value. Honest conversation at the end of month 1 about whether we are scaling, iterating, or adjusting strategy.
No. All plans are month-to-month with a 30-day notice to cancel. I take the 30-day notice because Google Ads campaigns take time to stabilize after changes, and a fair wind-down protects the work already done. If in month 1 the numbers are not there, I will often recommend a downtier or a pause rather than charge for work that will not earn.
The audit takes 30 minutes. Walk in with your ad spend numbers, walk out knowing exactly where the money is going and what to change before June 1.
Book your 30-min auditFree. No contract talk. No pitch deck.
