Pricing
Every plan is month-to-month. Cancel with 30 days notice.
Ad spend is paid by you directly to Google. The retainer below is for the work of running the ads (and, on higher tiers, building the landing page, SEO, or new site).
5 tiers, monthly, cancel any time
One focus: Google Ads that make the phone ring. We add what makes the ads work.
Starter Lead Flow
Google Ads on a tight ad budget.
- 1 Google Ads campaign, actively managed
- Up to $2,000 per month in ad budget capacity
- Monthly performance report by email
- Quarterly strategy call
- Cancel any time with 30 days notice
Best for: solo owner operators starting with paid ads
Growth Retainer
Two campaigns, weekly reporting, call tracking.
- Up to 2 Google Ads campaigns, actively managed
- Up to $5,000 per month ad budget capacity
- Weekly performance report by email
- Call tracking set up and monitored
- Monthly 30-minute strategy call
- Cancel any time with 30 days notice
Best for: established contractors with 20 to 100 Google reviews
Scale Retainer
Ads plus a conversion-built landing page.
- Unlimited Google Ads campaigns
- Up to $10,000 per month ad budget capacity
- 1 dedicated landing page, built and optimized for conversion
- Weekly performance report plus Loom walkthrough
- Bi-weekly 30-minute strategy call
- A/B testing on ads and landing page
- Call and form tracking
Best for: contractors already running ads who need higher ROI
Premium Retainer
Ads, landing pages, SEO, weekly strategy.
- Everything in Scale Retainer
- Up to 3 landing pages for service and location combos
- On-page SEO (titles, meta, schema, content)
- Google Business Profile optimization and review monitoring
- Monthly SEO performance report
- Weekly 45-minute strategy call
- Up to $20,000 per month ad budget capacity
Best for: multi-service, multi-city contractors
Full-Stack Partnership
New website plus full-service digital ops.
- New 5 to 7 page website built and hosted, included in first 2 months
- Everything in Premium Retainer
- Monthly blog or content piece optimized for local SEO
- Quarterly creative refresh (new ad variants, landing treatments)
- Unlimited ad budget capacity
- Weekly 1-hour strategy call
- Dedicated Slack or text channel
Best for: contractors with no website or a broken one
Ad spend is billed by you directly to Google, separate from this retainer. All plans include month-to-month billing with a 30-day cancellation window. No setup fees on Starter and Growth. Scale, Premium, and Full-Stack include their respective build work in the first 2 months of retainer.
A few questions people usually ask about the pricing.
Why is there no setup fee on most plans?
Setup fees slow down the "yes" on our first call. I absorb setup into the first month on Growth, Scale, Premium, and Full-Stack. If month 1 does not earn, we can part ways and I eat the build cost.
What happens if I cancel mid-month?
You keep everything built for you (ad account access, landing page code, domain registrations in your name). 30 days notice is for account wind-down, so changes made in your ad account during that month keep earning while you decide the next move.
Do you offer custom plans?
If you need more than Full-Stack gives you (multiple locations, 5+ active campaigns, video ads), we can talk. Most contractors land on one of the 5 tiers as-is.
Can I start at Starter and upgrade later?
Yes. Most contractors start at Growth or Scale. Starter exists for small operations that want to test Google Ads for the first time without committing higher retainer.